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Digital advice can lift compliance standards

Padua Solutions, Matt Esler breaks down the real, and positive impacts digital advice has on the market with Money Management Australia magazine.

Jul 2022


Earlier this week, Money Management reviewed individual submissions to the Quality of Advice Review which noted advisers’ concerns about using fintech within the advice and compliance process. These included problems encountered by larger organisations, whether digital advice would meet regulatory standards and the cost of the technology.

Matthew Esler, joint managing director at Padua Solutions, said:

“At the moment, the time and cost [of providing advice] is very high and that is being passed on the client, affordability of advice is getting worse not better. Fintech can help with that and reduce the hours dramatically.

He said one reason fintech had seen less uptake was that it had focused on areas which would help the licensee, who usually paid for the technology, such as Customer Relationship Managers (CRM), rather than helping the individual advisers. Among the most-commonly used software by advisers was Microsoft Word and Excel, he said, which presented a clear opportunity for improvements.

“Advisers have been looking for ways to use technology to cut corners but then that reduces the quality, that is going backwards. You want technology that can alleviate the pressures on advisers without having an reduction in quality."

Craig Keary, chief executive APAC at Ignition, said: “We believe that digital advice is not a replacement for the great work that human advisers do, rather it leverages a human adviser and makes them more effective and more efficient.”

When it came to cost, Keary said digital advice technology could result in the cost of advice delivery falling by as much as two-thirds from its current cost of around $3,500 a year on average.

Several respondents had highlighted they were unsure if technology would allow them to correctly meet their regulatory obligations but Keary said the Australian Securities and Investments Commission (ASIC) had already provided guidance for fintech.

Digital advice already swims between the flags, and meets all compliance requirements of traditional advice rules such as best interests duty, and appropriateness test.

“Digital doesn’t dilute compliance standards; rather it lifts them. In particular, the automation of data gathering, checking, and algorithmic development of recommendations, results in consistent and quality outcomes for consumers.”

Both Esler and Keary highlighted the uptake of fintech and robo-advice was higher overseas which demonstrated a possible pathway for Australia in the future.

“There are tools which have struggled here but then found a niche overseas, the Australian market is more complex particularly with tax and superannuation,” said Esler.

“It is already evident that digital advice is taking hold in the UK, with the use of technology to facilitate digital advice delivery no longer seen as radical. Our experience in the UK and Europe shows that hybrid digital advice models are currently the dominant institutional preference. We expect all UK financial firms will have digital advice incorporated into their strategy by the end of 2023.”

The original article by Laura Dew, Money Management can be viewed here:
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